Transforming Clubber into a high-growth media platform.
Client:
Clubber TV
Location:
UK & Ireland
Service:
Campaign & Content Management
We were brought in to help Clubber TV maximise the value of its GAA rights in Ireland and expand its rights acquisition efforts in to new markets.
We supported the core Clubber team with a robust content plan in Ireland, designed to deliver strong social engagement and acquisition of subscribers to the Clubber TV OTT platforms. Additionally, we brought forward the rights acquisition opportunity for Champ Rugby in the UK (via the RFU) and distributed the product globally via Clubber TV.
Delivered end-to-end campaign and content management – including paid advertising, social creative, platform optimisation and discount-code systems – returning strong ROI and driving audience growth across Clubber’s key sports verticals.
Evolved the brand identity and developed a scalable content approach that significantly increased reach, engagement and subscriber conversions across all major social channels.
Led commercial expansion through rights brokering, partner negotiations and ongoing integrations, including England Rugby (RFU) and the GAA, while deepening industry relationships, securing technology partners, and representing Clubber at key sector events.
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Maximising inventory of Gold-tier sponsor Aviva, while driving subscriptions to the Clubber TV platform via mixed media marketing efforts (owned and earned)
+1.5M social media interactions generated, 15M impressions received and 60K new followers added across Irish and UK rights properties
Brought and closed agreement with English Rugby's domestic second tier, additionally creating a dedicated social channel output